Organic ProgramDole’s Certified Organic Banana Program is at the forefront of organic agriculture, implementing natural growing procedures, and meeting the consumer demand for the ever-growing organic trend of quality products.
As consumer interest in organic products rises and new organic production and marketing systems keep evolving, organic agriculture continues to rapidly expand in the United States.
As defined by the Organic Trade Association, organic agriculture is an ecological production management system that promotes and enhances biodiversity, biological cycles and soil biological activity. It is based on using minimal off-farm inputs and on management practices that restore, maintain and enhance ecological harmony. Basically, organic agriculture puts the focus on improving soil fertility through the use of mineral and natural fertilizers and enhancing biological cycles for natural insect and disease control.
At the forefront of this organic trend is Dole’s Certified Organic Banana Program. In addition to using conventional agricultural production methods, Dole has been exploring alternative growing methods to provide consumers with a choice on how their bananas are grown. “We see the organic industry as a growing market with good opportunities to learn methods for growing produce in a more earth-friendly manner,” said Frans Wielemaker, Director of the Organic Program for Dole in Latin America.
This is information I would use against Chiquita if I was a risk manager, or member of some NGO. If they are the number one sellers of bananas, then why doesnt Chiquita follow in their footsteps?
http://www.doleorganic.com/
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