Thursday, May 22, 2008

Coffee

Fine Costa Rican coffee can be expensive even for the Costa Ricans, we have learned the difference between Organic and Non Organic Coffee. We met an entrepreneur named Daisy Rodriguez who owns De la Cafe Tal, I think a play on words, like to say De la Capital, but I´m not positive. Anyway she is very cynical and not happy with the system. She used to have to sell her coffee for really cheap, and finally decided it was time to market her own brand and only sell to clients who would give her a bigger profit, then the dollar fifty she was getting for bag of coffee before. She now sells her coffee for about ten dollars a pound I believe. Her coffee plantation seemed small from the perspective we saw it, I´m sure there was alot more behind those trees we couldnt see. She was nice enough to treat us to a free cup of coffee and some biscochos. SeƱora Rodriguez sells her coffee online, and hates Starbucks and other corrupt systems who dont benefit the actual coffee growers like herself.

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